The Winning McCain Strategy

In 10 words, how should we market McCain?

We have all heard the story, about how Clinton won the 92 election by focusing on the economy. Remember, the strategy, “it’s the economy stupid.” It has been said that Clinton started every speech that election year with how his opponent, Bush Sr., had destroyed the economy; and he ended every speech with how he had destroyed the economy.

Now, that’s focus.

I am reminded of this simple marketing strategy every night I see John McCain try to be all things to all people. How about last week when he was on foreign ground talking about free trade?  Now, there’s a winner.

Doesn’t this guy have a marketing guru on board?

So, what is John McCain’s 10 word strategy? And more important, how do we implement it without John’s support?

Here’s a hint, the “winning” strategy shouldn’t be aimed at blacks or liberals or anyone else that votes democrat every election for decades. They are already in the bag for Obama. I swear these robots could see a tape of Obama robbing the local convenient store and they’d still vote for him. And yes, McCain has his worshipers too.

Our target market is simply the “undecided.” Ragan won them, Clinton won them shoot every president wins the undecided, that’s why both Obama and McCain are appearing to be heading for the mid ground. That’s where this group resides.

To hook this prize market you have to make assumptions about its characteristics. Marketing gurus say you need to know your market.  Here’s one of the most important characteristics of this group and knowing it should help us market too them effectively:

They aren’t very interested in politics. How could you possibly have heard Obama and McCain for over a year now, everyday; and not make a decision yet? I mean there is light years difference here. In fact, these two are practically polar opposites, perhaps the biggest difference most of us have ever seen in presidential politics and some are still undecided?  

No, the undecided this year are simply tuned out and not interested in taxes, big government, global warming, the war in Iraq etc.

So, what might interest them? The market itself suggests the strategy has to be simple. For instance, what if one of the candidates had a mentor for over 20 years and the mentor was an extreme anti-American and racists. Do you think this might interest the undecided? Well, it’s a simple message and it’s powerful. Then McCain’s winning strategy should focus on Obama Rev. Wright and his mad anti-American, racist tirades.

This is huge hurdle for Obama to explain away made almost simple by the establishment media. So here we are McCain’s supporters with a winning strategy that probably will not be blessed by McCain or the “drive by media”. It’s already been swept under the rug.

It’s time for us to resurrect it. But remember who we are aiming this at; the Raigan conservatives. What a message. These people maybe uninterested in economic and forein policy but they love America.

Here’s the rest of the story; and this is the brilliant part: The message is so simple it can be written on a T-shirt. We’ll make up a T-shirt making fun of Obama Anti-American, racists church and we’ll all wear this shirt on a huge media day, like our convention.

Think about it, we can get the liberal media to cover our story in a big, big way by simply making everyone at the Republican National Convention wear our strategic T-shirts all week.

Don’t you know the liberal media will go nuts covering our story?

Now, go to my web site and see the tee Shirt that will spread our word like nothing else.

Mike Overturfs

WWW.cafepress.com/obama_wright